Case Study

Shopify Store Revamp — From Broken to Competitive in 2 Weeks

How I helped an entrepreneur relaunch fast, eliminate order cancellations, and compete head-to-head with established players.

ShopifyStoreRevampFromBrokentoCompetitivein2Weeks

How I helped an entrepreneur relaunch fast, eliminate order cancellations, and compete head-to-head with established players.

Case Study
Key Outcomes

Key Outcomes

Measurable achievements and impact

Launched weeks ahead of schedule

Catalog sync eliminated cancellations

Ready for automation and growth

Project Details

Project Overview

Project information and technical details

Client
Hype Reserve
Industry
E‑commerce (Footwear)
Project Duration
2 weeks
Role
Full‑stack + PM
Services
Theme DevScrapingAutomation
Tools
ShopifyLiquid
Performance Metrics

Key Results

Measurable achievements and impact

Achieved
2 weeks
Build time
Achieved
-100%
Order cancellations
Achieved
900+
Products listed
01
Section 1

Client Context

An entrepreneur launching a new physical store. His previous online store was broken: outdated stock, poor design, constant order cancellations, and frustrated customers.

02
Section 2

Challenge

The previous developer abandoned the project. Competitors had sleek websites, larger catalogs, and were winning sales. Time, complexity, and design needs were blocking the client from launching successfully.

03
Section 3

Solution

Delivered a custom Shopify theme in under 2 weeks, inspired by top competitors.

Built advanced widgets, including mega menus with featured products.

Scraped competitor catalogs and auto-fed them into the client’s database.

Designed for scalability: ready to integrate with a future merchandising platform.

04
Section 4

Result

Launched weeks ahead of schedule, avoiding months of delays.

Eliminated costly order cancellations by keeping catalog synced.

Positioned the entrepreneur on equal footing with competitors.

Built a foundation for automation and future growth.

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Elite Execution. Strategic Insight. | Benjamin Tourrette | Benjamin Tourrette